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    Football Marketing Magazine
    • Advertising
      16/01/2017

      Internship report: André joins Queens Park Rangers FC

    • Branding
      13/12/2016

      Case study: A visual identity for the European Qualifiers

    • Advertising
      24/09/2016

      What are popular universities to study sport marketing?

    • Advertising
      21/09/2016

      #ThisCityIsOurs – Interview with Omer Shai on Wix’s partnership with MCFC

    • Advertising
      30/07/2016

      Carlsberg’s creative advertising board strategy for the Euro 2016

    Branding

    Swiss shirts torn to shreds – Puma’s brand suffers at the Euros 2016

    Five innovative examples of guerrilla marketing in football

    Soccer mania: Now’s the time to invest in the MLS!

    Digital

    Advertising

    Internship report: André joins Queens Park Rangers FC

    By Andre16/01/20170

    “Your work is going to fill a large part of your life, and the only…

    “Together. Stronger” – How marketing helped Wales reach the Euros 2016

    23/10/2015

    #ShareTheSofa – Heineken expands to the second screen

    19/08/2015

    What do you #PlayFor? – Manchester United and social media

    09/12/2014

    How Wolves strengthen their data-driven marketing strategy

    12/11/2014

    Design

    Branding

    Why re-brand ‘The Football League’ to the ‘English Football League’?

    By Julian19/11/20151

    The Football League, founded in 1888 and therefore the oldest football league in the world,…

    Design

    Beyond the traditional football gear – Hummel’s SK Brann rubber football shirt

    By Julian16/04/20151

    Creativity and originality are essential components of football shirt design, but this successful industry already…

    Design

    Champions League targeting local fans with newly designed finals logo

    By Julian24/11/20142

    As the most anticipated match in club football approaches, Berliners can be proud their city…

    Design

    Football boots design taken to the next level

    By Julian13/10/20140

    Chris B. Murray, a fine artist and illustrator from the US, has recently taken the…

    Advertising

    Advertising

    Internship report: André joins Queens Park Rangers FC

    By Andre16/01/20170

    “Your work is going to fill a large part of your life, and the only…

    What are popular universities to study sport marketing?

    24/09/2016

    #ThisCityIsOurs – Interview with Omer Shai on Wix’s partnership with MCFC

    21/09/2016

    Carlsberg’s creative advertising board strategy for the Euro 2016

    30/07/2016

    Five innovative examples of guerrilla marketing in football

    09/12/2015

    Sponsoring

    Sponsoring

    Soccer mania: Now’s the time to invest in the MLS!

    By Ivan25/11/20150

    Major League Soccer (MLS) can no longer be considered a niche football league. With its…

    Sponsoring

    Abby Wambach and the rise of women’s football

    By Ivan11/11/20150

    With the retirement of Abby Wambach women’s football is losing a great player. However, especially due…

    Sponsoring

    Will the Volkswagen scandal affect the Bundesliga?

    By Ivan19/10/20154

    Due to a rigorous cost savings approach initiated by its new CEO, Volkswagen’s sponsorship engagement…

    Sponsoring

    Should the Bundesliga fear the Premier League’s money?

    By Julian08/10/20154

    Experts argue whether the Bundesliga is going to lose its competitiveness due to the Premier…

    Tournaments

    Branding

    Case study: A visual identity for the European Qualifiers

    By Julian13/12/20160

    With a vision to inspire pride in National Team Football, a brand has been created…

    Advertising

    Carlsberg’s creative advertising board strategy for the Euro 2016

    By Julian30/07/20161

    Carlsberg advertised their beer at the Euro 2016 without mentioning their brand name or official slogan. Read…

    Branding

    Swiss shirts torn to shreds – Puma’s brand suffers at the Euros 2016

    By Julian21/06/20160

    The football world was laughing and kit supplier Puma was embarrassed. In their match at…

    Advertising

    Did the 2014 World Cup turn the USA into a soccer-crazy market?

    By Julian17/10/20140

    The American national team is gaining respect on the international scene, but the level of…

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