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Internship report: André joins Queens Park Rangers FC

“Your work is going to fill a large part of your life, and the...
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Internship report: André joins Queens Park Rangers FC

“Your work is going to fill a large part...
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Case study: A visual identity for the European Qualifiers

With a vision to inspire pride in National Team...
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What are popular universities to study sport marketing?

In this article we are trying to provide a...

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Internship report: André joins Queens Park Rangers FC

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“Your work is going to fill a large part...
Branding

Case study: A visual identity for the European Qualifiers

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With a vision to inspire pride in National Team...
Advertising

What are popular universities to study sport marketing?

3
In this article we are trying to provide a...
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#ThisCityIsOurs – Interview with Omer Shai on Wix’s partnership with MCFC

1
We are happy to feature our recent interview with...
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Internship report: André joins Queens Park Rangers FC

“Your work is going to fill a large part...
Branding

Case study: A visual identity for the European Qualifiers

With a vision to inspire pride in National Team...
Advertising

What are popular universities to study sport marketing?

In this article we are trying to provide a...
Advertising

#ThisCityIsOurs – Interview with Omer Shai on Wix’s partnership with MCFC

We are happy to feature our recent interview with...
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Internship report: André joins Queens Park Rangers FC

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“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what...

Case study: A visual identity for the European Qualifiers

0
With a vision to inspire pride in National Team Football, a brand has been created by UEFA to use throughout the European Qualifiers of...

What are popular universities to study sport marketing?

3
In this article we are trying to provide a list of some of the most popular universities offering a degree in sport marketing. The...

#ThisCityIsOurs – Interview with Omer Shai on Wix’s partnership with MCFC

1
We are happy to feature our recent interview with Omer Shai, head of marketing of the web development platform Wix.com. We had the opportunity to ask...

Carlsberg’s creative advertising board strategy for the Euro 2016

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Carlsberg advertised their beer at the Euro 2016 without mentioning their brand name or official slogan. Read on to find out why… Let’s imagine the following scenario:...

Swiss shirts torn to shreds – Puma’s brand suffers at the Euros 2016

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The football world was laughing and kit supplier Puma was embarrassed. In their match at the Euros 2016 against France no less than six...

Five innovative examples of guerrilla marketing in football

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Even though the majority of companies is using football stars, teams or the subject itself in glossy TV ads, on billboards or in magazines...

Soccer mania: Now’s the time to invest in the MLS!

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Major League Soccer (MLS) can no longer be considered a niche football league. With its following around the world it represents a huge opportunity...

Why re-brand ‘The Football League’ to the ‘English Football League’?

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The Football League, founded in 1888 and therefore the oldest football league in the world, will be renamed for the 2016/17 season to the "English Football...
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What are the top sports marketing agencies in the world?

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Below we aim to provide a list of some of the most prestigious sports marketing agencies in the world. The current list is of course...
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Alcohol advertising fueling football budgets

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Some of the largest sponsors of the top football leagues in the world are alcohol vendors, prompting a debate about the ethical acceptability of...
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Why sponsor a global football star? The case of Yaya Touré.

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The position of football as a global sport provides a platform for individuals to operate as a brand. Through advertising endorsements, players lend their...
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Branding

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Branding

Case study: A visual identity for the European Qualifiers

With a vision to inspire pride in National Team Football, a brand has been created by UEFA to use throughout the...
Julian -
Branding

Swiss shirts torn to shreds – Puma’s brand suffers at the Euros 2016

The football world was laughing and kit supplier Puma was embarrassed. In their match at the Euros 2016 against France no...
Julian -
Branding

Why re-brand ‘The Football League’ to the ‘English Football League’?

The Football League, founded in 1888 and therefore the oldest football league in the world, will be renamed for the 2016/17 season to...
Julian -
Load more

FIFA World Cup

Did the 2014 World Cup turn the USA into a soccer-crazy market?

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The American national team is gaining respect on the...

Puma’s daring move: odd-coloured pink and blue boots

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Long gone are the times when the only football boot...

Shin guards become real pieces of art

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Normally they are only there to protect the shins...

How Beats outsmarts Sony during the World Cup

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Many of the World Cup's football stars, such as...

The best World Cup ads of all time

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In a normal calendar year football fans are subject...
FIFA World Cup 2014

How Beats outsmarts Sony during the World Cup

Many of the World Cup's football stars, such as Neymar, Mario Götze, Cesc Fabregas, Luis Suarez, or Wayne Rooney are part of the highly...
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Internship report: André joins Queens Park Rangers FC

0
“Your work is going to fill a large part...
Branding

Case study: A visual identity for the European Qualifiers

0
With a vision to inspire pride in National Team...
Advertising

What are popular universities to study sport marketing?

3
In this article we are trying to provide a...
Advertising

#ThisCityIsOurs – Interview with Omer Shai on Wix’s partnership with MCFC

1
We are happy to feature our recent interview with...
Advertising

Carlsberg’s creative advertising board strategy for the Euro 2016

1
Carlsberg advertised their beer at the Euro 2016 without mentioning...

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