"Together. Stronger". At first sight quite simple words. However, looking at the marketing strategy behind this statement in greater depth, one can recognize the power...
To take advantage of the trend that TV viewers are simultaneously using second screen devices, Heineken launched an interactive campaign with the hashtag #ShareTheSofa whereby...
The case of Manchester City provides a unique window into the magical world of modern branding, where everything is possible for the right price.
Football...
