According to the German sports marketing research company Repucom, Cristiano Ronaldo is the most marketable footballer worldwide. Based on a representative study in 13 countries, the Real Madrid striker has a global awareness of 83.9%. The Portuguese winner of the FIFA Ballon d’Or 2014 has a combined fan base of 108 million people across the…
FIFA’s sponsoring structure explained After the World Cup in Germany in 2006, FIFA devised a new business strategy which entailed a new sponsoring structure consisting of the following three categories of sponsors: FIFA Partners, FIFA World Cup Sponsors and National Supporters. The spots for the ‘gold category’, FIFA Partners, are limited to six businesses which…
Even though the German record champion was defeated in this season’s Champions League by its Spanish rivals – the FC Bayern Munich is still leading the table in one category: the brand value. London-based ‘Brand Finance’ calculated the club’s brand value to amount to a staggering $896 million – no other football brand in the…
Casa do Zezinho is a non-governmental organisation (NGO) that offers education to over 1.200 underprivileged children aged 6 to 29 years. Like all charitable institutions they rely on donations to operate on a daily basis. In order to raise awareness for their cause and to improve the stream of donations, Casa do Zezinho teamed up…
Nike Football – Winner Stays For its FIFA World Cup advert, Nike is heavily relying on the power of celebrity endorsement. The list of appearing football stars is long and reads like the who’s who of our times, including Cristiano Ronaldo, Neymar Jr., Wayne Rooney, Zlatan Ibrahimović, Gerard Piqué, Gonzalo Higuaín, Mario Götze, Eden Hazard,…
As a result of the £5.5bn Premier League broadcasting deal this season’s Premier League champions will receive £93m from TV money while the bottom club will earn around £63m. Therefore, even the team who finishes bottom will exceed the income of last season’s (2012/13) champions Manchester United who received £60.8m in broadcasting fees. In total, the Premier League…
In December 2013 the FC Barcelona announced a strategic partnership with Intel inside for the next four and a half years. Besides equipping the youth academy of the FC Barcelona, la Masia, with its newest technology products, Intel inside will pay $25million to have its logo on the inside of each and every of the…