Julian is the founder of the Football Marketing Magazine. Born and raised in Germany he created the website to combine his passion for marketing as well as for his nation’s no. 1 sport – football. Besides avidly following football events around the world, Julian spends his time playing padel, cooking and learning Spanish. // At the FMM since: 01/05/2014 // Favorite team: TSV 1860 Munich (GER) // Favorite player: Henrik Larsson (SWE) // Favorite goal: Roberto Carlos (FRA vs. BRA, 1997)

FIFA sponsors Brazil 2014

Explained: FIFA’s World Cup sponsorship structure

FIFA’s sponsoring structure explained After the World Cup in Germany in 2006, FIFA devised a new business strategy which entailed a new sponsoring structure consisting of the following three categories of sponsors: FIFA Partners, FIFA World Cup Sponsors and National Supporters. The spots for the ‘gold category’, FIFA Partners, are limited to six businesses which…

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Powerade Nico

Adverts around the FIFA World Cup – Nike, Samsung and Powerade

Nike Football – Winner Stays For its FIFA World Cup advert, Nike is heavily relying on the power of celebrity endorsement. The list of appearing football stars is long and reads like the who’s who of our times, including Cristiano Ronaldo, Neymar Jr., Wayne Rooney, Zlatan Ibrahimović, Gerard Piqué, Gonzalo Higuaín, Mario Götze, Eden Hazard,…

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Premier League Broadcasting Deal

£5.5bn Premier League broadcasting deal

As a result of the £5.5bn Premier League broadcasting deal this season’s Premier League champions will receive £93m from TV money while the bottom club will earn around £63m. Therefore, even the team who finishes bottom will exceed the income of last season’s (2012/13) champions Manchester United who received £60.8m in broadcasting fees. In total, the Premier League…

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