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Julian

Julian is the founder of the Football Marketing Magazine. Born and raised in Germany he created the website to combine his passion for marketing as well as for his nation’s no. 1 sport – football. Besides avidly following football events around the world, Julian spends his time playing padel, cooking and learning Spanish. // At the FMM since: 01/05/2014 // Favorite team: TSV 1860 Munich (GER) // Favorite player: Henrik Larsson (SWE) // Favorite goal: Roberto Carlos (FRA vs. BRA, 1997)

Video of the week: Séan Garnier shows his skills in Coppel viral video

In our video of the week, a group of friends is playing football in a park. Nothing unusual until here. But later on, a grandfather called 'Memo'...

Puma’s daring move: odd-coloured pink and blue boots

Long gone are the times when the only football boot colors to choose from were black and...black. In an attempt of the main shoe companies to stand out...

Shin guards become real pieces of art

Normally they are only there to protect the shins of footballers, however some of them should rather be considered as pieces of art. The exclusive...

How Beats outsmarts Sony during the World Cup

Many of the World Cup's football stars, such as Neymar, Mario Götze, Cesc Fabregas, Luis Suarez, or Wayne Rooney are part of the highly...

The best World Cup ads of all time

In a normal calendar year football fans are subject to adverts that cover a wide range of products including, but not limited to, insurance,...

Samsung switches to ‘Soccer Mode’ for the World Cup

For the majority of football enthusiasts, the FIFA World Cup is an event which is followed on a screen at the bar next door...

Ronaldo named the world’s most marketable footballer

According to the German sports marketing research company Repucom, Cristiano Ronaldo is the most marketable footballer worldwide. Based on a representative study in 13...

Explained: FIFA’s World Cup sponsorship structure

FIFA's sponsoring structure explained After the World Cup in Germany in 2006, FIFA devised a new business strategy which entailed a new sponsoring structure consisting...

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Carlsberg’s creative advertising board strategy for the Euro 2016

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