Experts argue whether the Bundesliga is going to lose its competitiveness due to the Premier League’s astronomical television deal and the resulting transfer frenzy.
The...
Sony, Emirates, Coca-Cola and Adidas spearhead a group of FIFA sponsors dissatisfied with the way football’s governing body is handling the allegations of bribery.
Internal...
The position of football as a global sport provides a platform for individuals to operate as a brand. Through advertising endorsements, players lend their...
A new 'Sponsorship Today' report shows that Manchester United now earns 11% of all sponsorship income across Europe's six major leagues.
The data, which tracks 1,179 club...
Within the field of kit sponsoring, Manchester United has reached new heights. From the 2015-2016 season onwards, the club will receive a minimum of $100 million per...
