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Internship report: André joins Queens Park Rangers FC

Andre -
“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what...
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Case study: A visual identity for the European Qualifiers

Julian -
With a vision to inspire pride in National Team Football, a brand has been created by UEFA to use throughout the European Qualifiers of...
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What are popular universities to study sport marketing?

Julian -
In this article we are trying to provide a list of some of the most popular universities offering a degree in sport marketing. The...
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Advertising

Did the 2014 World Cup turn the USA into a soccer-crazy market?

Julian -
The American national team is gaining respect on the international scene, but the level of domestic earnings from soccer is still modest compared to...
Design

Puma’s daring move: odd-coloured pink and blue boots

Julian -
Long gone are the times when the only football boot colors to choose from were black and...black. In an attempt of the main shoe companies to stand out...
Design

Shin guards become real pieces of art

Julian -
Normally they are only there to protect the shins of footballers, however some of them should rather be considered as pieces of art. The exclusive...
FIFA World Cup 2014

How Beats outsmarts Sony during the World Cup

Julian -
Many of the World Cup's football stars, such as Neymar, Mario Götze, Cesc Fabregas, Luis Suarez, or Wayne Rooney are part of the highly...
Advertising

The best World Cup ads of all time

Julian -
In a normal calendar year football fans are subject to adverts that cover a wide range of products including, but not limited to, insurance,...
Digital

Samsung switches to ‘Soccer Mode’ for the World Cup

Julian -
For the majority of football enthusiasts, the FIFA World Cup is an event which is followed on a screen at the bar next door...
FIFA World Cup 2014

Explained: FIFA’s World Cup sponsorship structure

Julian -
FIFA's sponsoring structure explained After the World Cup in Germany in 2006, FIFA devised a new business strategy which entailed a new sponsoring structure consisting...
Advertising

Adverts around the FIFA World Cup – Nike, Samsung and Powerade

Julian -
Nike Football - Winner Stays For its FIFA World Cup advert, Nike is heavily relying on the power of celebrity endorsement. The list of appearing...

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Internship report: André joins Queens Park Rangers FC

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“Your work is going to fill a large part...
Branding

Case study: A visual identity for the European Qualifiers

0
With a vision to inspire pride in National Team...
Advertising

What are popular universities to study sport marketing?

3
In this article we are trying to provide a...
Advertising

#ThisCityIsOurs – Interview with Omer Shai on Wix’s partnership with MCFC

1
We are happy to feature our recent interview with...
Advertising

Carlsberg’s creative advertising board strategy for the Euro 2016

1
Carlsberg advertised their beer at the Euro 2016 without mentioning...
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