With a vision to inspire pride in National Team Football, a brand has been created by UEFA to use throughout the European Qualifiers of the UEFA European Football Championships ™ and the European Qualifiers for the FIFA World Cup. The Challenge: A Cross-Border Identity The challenge was to create an identity, for both on-air and…
Carlsberg advertised their beer at the Euro 2016 without mentioning their brand name or official slogan. Read on to find out why… Let’s imagine the following scenario: A stadium with an enthusiastic crowd of 70,000 fans, millions of viewers at prime time in front of their TVs, superstars (plural!) performing a show and your company has the…
The football world was laughing and kit supplier Puma was embarrassed. In their match at the Euros 2016 against France no less than six Swiss players had to change their shirts which were literally shredded to pieces or at least featured a number of holes. As a result, Puma will have to work hard to…
The American national team is gaining respect on the international scene, but the level of domestic earnings from soccer is still modest compared to the other major sports. No country is the world is immune to the football fever and the disease seems to finally be spreading to the United States. A successful appearance of…
Long gone are the times when the only football boot colors to choose from were black and…black. In an attempt of the main shoe companies to stand out from the competition, players can nowadays choose from all colors of the rainbow. Given the huge amounts of money at stake in the market for football footwear, it comes as no surprise…
Normally they are only there to protect the shins of footballers, however some of them should rather be considered as pieces of art. The exclusive shin guards of former Ferrari employee Enrico Campari are in high demand. Stars such as Lionel Messi, Franck Ribery, Jerome Boateng, Lukas Podolski, Luis Suarez, or Frank Lampard swear on the…
Many of the World Cup’s football stars, such as Neymar, Mario Götze, Cesc Fabregas, Luis Suarez, or Wayne Rooney are part of the highly successful Beats campaign which shows the players’ preparations before stepping onto the pitch. For all of you who have missed the advert ‘The Game Before The Game’, please click below: Even though…
In a normal calendar year football fans are subject to adverts that cover a wide range of products including, but not limited to, insurance, banking, cars, and burgers. However, before and during every FIFA World Cup, fans get to enjoy some of the greatest adverts you’re likely to see on TV as advertising agencies seem to save…
For the majority of football enthusiasts, the FIFA World Cup is an event which is followed on a screen at the bar next door or on TV at home. Not surprisingly a lot of electronic brands are trying to profit from this. In an effort to stand out from competitors such as Sony, Toshiba or…
FIFA’s sponsoring structure explained After the World Cup in Germany in 2006, FIFA devised a new business strategy which entailed a new sponsoring structure consisting of the following three categories of sponsors: FIFA Partners, FIFA World Cup Sponsors and National Supporters. The spots for the ‘gold category’, FIFA Partners, are limited to six businesses which…