In a normal calendar year football fans are subject to adverts that cover a wide range of products including, but not limited to, insurance, banking, cars, and burgers. However, before and during every FIFA World Cup, fans get to enjoy some of the greatest adverts you’re likely to see on TV as advertising agencies seem to save…
According to the German sports marketing research company Repucom, Cristiano Ronaldo is the most marketable footballer worldwide. Based on a representative study in 13 countries, the Real Madrid striker has a global awareness of 83.9%. The Portuguese winner of the FIFA Ballon d’Or 2014 has a combined fan base of 108 million people across the…
Casa do Zezinho is a non-governmental organisation (NGO) that offers education to over 1.200 underprivileged children aged 6 to 29 years. Like all charitable institutions they rely on donations to operate on a daily basis. In order to raise awareness for their cause and to improve the stream of donations, Casa do Zezinho teamed up…
Nike Football – Winner Stays For its FIFA World Cup advert, Nike is heavily relying on the power of celebrity endorsement. The list of appearing football stars is long and reads like the who’s who of our times, including Cristiano Ronaldo, Neymar Jr., Wayne Rooney, Zlatan Ibrahimović, Gerard Piqué, Gonzalo Higuaín, Mario Götze, Eden Hazard,…