With a vision to inspire pride in National Team Football, a brand has been created by UEFA to use throughout the European Qualifiers of the UEFA European Football Championships ™ and the European Qualifiers for the FIFA World Cup. The Challenge: A Cross-Border Identity The challenge was to create an identity, for both on-air and…
The football world was laughing and kit supplier Puma was embarrassed. In their match at the Euros 2016 against France no less than six Swiss players had to change their shirts which were literally shredded to pieces or at least featured a number of holes. As a result, Puma will have to work hard to…
The Football League, founded in 1888 and therefore the oldest football league in the world, will be renamed for the 2016/17 season to the “English Football League”. The name change will be accompanied by a new logo. The Football League has 72 clubs evenly divided into three divisions, namely the Football League Championship, Football League One, and Football League…
“Together. Stronger”. At first sight quite simple words. However, looking at the marketing strategy behind this statement in greater depth, one can recognize the power of the slogan and how it helped Wales to qualify for the Euros that take place in 2016. The FA Wales in search for a mentality The Football Association of Wales (FAW) used a…
Below we aim to provide a list of some of the most prestigious sports marketing agencies in the world. The current list is of course not exclusive as there are many more great agencies we still need to discover, and we will update the selection over time. Meanwhile, we hope this list will help future sports marketeers to find their…
To take advantage of the trend that TV viewers are simultaneously using second screen devices, Heineken launched an interactive campaign with the hashtag #ShareTheSofa whereby fans could chat with famous football players while watching the Champions League. Less focus on TV screens Accenture published in April 2015 a report showing that watching TV and movie content…
Known for decades as one of the better football leagues in the world, the Bundesliga still lacked the allure of the Premier League or Primera División, but that is no longer the case. Leave it to the Germans to be quietly effective and shine when the final score is tallied. According to a recent study,…
The case of Manchester City provides a unique window into the magical world of modern branding, where everything is possible for the right price. Football brands are among the oldest in business and many of them enjoy loyalty that even Coca-Cola or Apple would be envious of. European powerhouses have been building their fan bases…
Even though the German record champion was defeated in this season’s Champions League by its Spanish rivals – the FC Bayern Munich is still leading the table in one category: the brand value. London-based ‘Brand Finance’ calculated the club’s brand value to amount to a staggering $896 million – no other football brand in the…
In December 2013 the FC Barcelona announced a strategic partnership with Intel inside for the next four and a half years. Besides equipping the youth academy of the FC Barcelona, la Masia, with its newest technology products, Intel inside will pay $25million to have its logo on the inside of each and every of the…