With a vision to inspire pride in National Team Football, a brand has been created by UEFA to use throughout…
Browsing: Branding
The football world was laughing and kit supplier Puma was embarrassed. In their match at the Euros 2016 against France…
The Football League, founded in 1888 and therefore the oldest football league in the world, will be renamed for the 2016/17…
“Together. Stronger”. At first sight quite simple words. However, looking at the marketing strategy behind this statement in greater depth, one…
Below we aim to provide a list of some of the most prestigious sports marketing agencies in the world. The current…
To take advantage of the trend that TV viewers are simultaneously using second screen devices, Heineken launched an interactive campaign with…
Known for decades as one of the better football leagues in the world, the Bundesliga still lacked the allure of…
The case of Manchester City provides a unique window into the magical world of modern branding, where everything is possible…
Even though the German record champion was defeated in this season’s Champions League by its Spanish rivals – the FC…
In December 2013 the FC Barcelona announced a strategic partnership with Intel inside for the next four and a half…