Digital
Advertising
Internship report: André joins Queens Park Rangers FC
“Your work is going to fill a large part of your life, and the only…
“Together. Stronger” – How marketing helped Wales reach the Euros 2016
#ShareTheSofa – Heineken expands to the second screen
What do you #PlayFor? – Manchester United and social media
How Wolves strengthen their data-driven marketing strategy
Design
Branding
Why re-brand ‘The Football League’ to the ‘English Football League’?
The Football League, founded in 1888 and therefore the oldest football league in the world,…
Design
Beyond the traditional football gear – Hummel’s SK Brann rubber football shirt
Creativity and originality are essential components of football shirt design, but this successful industry already…
Design
Champions League targeting local fans with newly designed finals logo
As the most anticipated match in club football approaches, Berliners can be proud their city…
Design
Football boots design taken to the next level
Chris B. Murray, a fine artist and illustrator from the US, has recently taken the…
Advertising
Advertising
Internship report: André joins Queens Park Rangers FC
“Your work is going to fill a large part of your life, and the only…
What are popular universities to study sport marketing?
#ThisCityIsOurs – Interview with Omer Shai on Wix’s partnership with MCFC
Carlsberg’s creative advertising board strategy for the Euro 2016
Five innovative examples of guerrilla marketing in football
Sponsoring
Sponsoring
Soccer mania: Now’s the time to invest in the MLS!
Major League Soccer (MLS) can no longer be considered a niche football league. With its…
Sponsoring
Abby Wambach and the rise of women’s football
With the retirement of Abby Wambach women’s football is losing a great player. However, especially due…
Sponsoring
Will the Volkswagen scandal affect the Bundesliga?
Due to a rigorous cost savings approach initiated by its new CEO, Volkswagen’s sponsorship engagement…
Sponsoring
Should the Bundesliga fear the Premier League’s money?
Experts argue whether the Bundesliga is going to lose its competitiveness due to the Premier…
Tournaments
Branding
Case study: A visual identity for the European Qualifiers
With a vision to inspire pride in National Team Football, a brand has been created…
Advertising
Carlsberg’s creative advertising board strategy for the Euro 2016
Carlsberg advertised their beer at the Euro 2016 without mentioning their brand name or official slogan. Read…
Branding
Swiss shirts torn to shreds – Puma’s brand suffers at the Euros 2016
The football world was laughing and kit supplier Puma was embarrassed. In their match at…
Advertising
Did the 2014 World Cup turn the USA into a soccer-crazy market?
The American national team is gaining respect on the international scene, but the level of…