Internship report: André joins Queens Park Rangers FC
“Your work is going to fill a large part of your life, and the only…
Internship report: André joins Queens Park Rangers FC
“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with…
Case study: A visual identity for the European Qualifiers
With a vision to inspire pride in National Team Football, a brand has been created by UEFA to use throughout the European Qualifiers of the UEFA European Football Championships ™ and the European Qualifiers for the FIFA World Cup. The Challenge: A Cross-Border Identity The challenge was to create an identity, for both on-air and…
What are popular universities to study sport marketing?
In this article we are trying to provide a list of some of the most popular universities offering a degree in sport marketing. The current list is of course not exclusive as there are many more, great degree opportunities we still need to discover, and we will update the selection over time. Meanwhile, we hope…
#ThisCityIsOurs – Interview with Omer Shai on Wix’s partnership with MCFC
We are happy to feature our recent interview with Omer Shai, head of marketing of the web development platform Wix.com. We had the opportunity to ask him 10 questions about sports marketing in general and Wix’s #ThisCityIsOurs campaign with Manchester City FC in particular. 1. Could you please tell our readers more about yourself? I’m the CMO…
Carlsberg’s creative advertising board strategy for the Euro 2016
Carlsberg advertised their beer at the Euro 2016 without mentioning their brand name or official slogan. Read on to find out why… Let’s imagine the following scenario: A stadium with an enthusiastic crowd of 70,000 fans, millions of viewers at prime time in front of their TVs, superstars (plural!) performing a show and your company has the…
Swiss shirts torn to shreds – Puma’s brand suffers at the Euros 2016
The football world was laughing and kit supplier Puma was embarrassed. In their match at the Euros 2016 against France no less than six Swiss players had to change their shirts which were literally shredded to pieces or at least featured a number of holes. As a result, Puma will have to work hard to…
Five innovative examples of guerrilla marketing in football
Even though the majority of companies is using football stars, teams or the subject itself in glossy TV ads, on billboards or in magazines or tries to create favorable endorsement through sponsorship deals, there exists a number of creative examples where companies reach their target audiences in a more subliminal way. Please continue reading for our five…
Soccer mania: Now’s the time to invest in the MLS!
Major League Soccer (MLS) can no longer be considered a niche football league. With its following around the world it represents a huge opportunity for companies involved in football sponsoring and a possible target for new investors. One football star leads to another 2006 World Cup champion Andrea Pirlo, 2007 Ballon d’Or winner Ricardo Kakà,…
Why re-brand ‘The Football League’ to the ‘English Football League’?
The Football League, founded in 1888 and therefore the oldest football league in the world, will be renamed for the 2016/17 season to the “English Football League”. The name change will be accompanied by a new logo. The Football League has 72 clubs evenly divided into three divisions, namely the Football League Championship, Football League One, and Football League…
Abby Wambach and the rise of women’s football
With the retirement of Abby Wambach women’s football is losing a great player. However, especially due to Wambach’s engagement, the sport is as popular as never before and has a bright future ahead. Marketers should not miss out on this big opportunity. A manifesto for women’s football 184 goals in 252 games, 2-time Olympic gold medalist…
