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    Football Marketing Magazine
    • Advertising
      January 16, 2017

      Internship report: André joins Queens Park Rangers FC

    • Branding
      December 13, 2016

      Case study: A visual identity for the European Qualifiers

    • Advertising
      September 24, 2016

      What are popular universities to study sport marketing?

    • Advertising
      September 21, 2016

      #ThisCityIsOurs – Interview with Omer Shai on Wix’s partnership with MCFC

    • Advertising
      July 30, 2016

      Carlsberg’s creative advertising board strategy for the Euro 2016

    Branding

    Swiss shirts torn to shreds – Puma’s brand suffers at the Euros 2016

    Five innovative examples of guerrilla marketing in football

    Soccer mania: Now’s the time to invest in the MLS!

    Digital

    Advertising

    Internship report: André joins Queens Park Rangers FC

    By AndreJanuary 16, 20170

    “Your work is going to fill a large part of your life, and the only…

    “Together. Stronger” – How marketing helped Wales reach the Euros 2016

    October 23, 2015

    #ShareTheSofa – Heineken expands to the second screen

    August 19, 2015

    What do you #PlayFor? – Manchester United and social media

    December 9, 2014

    How Wolves strengthen their data-driven marketing strategy

    November 12, 2014

    Design

    Branding

    Why re-brand ‘The Football League’ to the ‘English Football League’?

    By JulianNovember 19, 20151

    The Football League, founded in 1888 and therefore the oldest football league in the world,…

    Design

    Beyond the traditional football gear – Hummel’s SK Brann rubber football shirt

    By JulianApril 16, 20151

    Creativity and originality are essential components of football shirt design, but this successful industry already…

    Design

    Champions League targeting local fans with newly designed finals logo

    By JulianNovember 24, 20142

    As the most anticipated match in club football approaches, Berliners can be proud their city…

    Design

    Football boots design taken to the next level

    By JulianOctober 13, 20140

    Chris B. Murray, a fine artist and illustrator from the US, has recently taken the…

    Advertising

    Advertising

    Internship report: André joins Queens Park Rangers FC

    By AndreJanuary 16, 20170

    “Your work is going to fill a large part of your life, and the only…

    What are popular universities to study sport marketing?

    September 24, 2016

    #ThisCityIsOurs – Interview with Omer Shai on Wix’s partnership with MCFC

    September 21, 2016

    Carlsberg’s creative advertising board strategy for the Euro 2016

    July 30, 2016

    Five innovative examples of guerrilla marketing in football

    December 9, 2015

    Sponsoring

    Sponsoring

    Soccer mania: Now’s the time to invest in the MLS!

    By IvanNovember 25, 20150

    Major League Soccer (MLS) can no longer be considered a niche football league. With its…

    Sponsoring

    Abby Wambach and the rise of women’s football

    By IvanNovember 11, 20150

    With the retirement of Abby Wambach women’s football is losing a great player. However, especially due…

    Sponsoring

    Will the Volkswagen scandal affect the Bundesliga?

    By IvanOctober 19, 20154

    Due to a rigorous cost savings approach initiated by its new CEO, Volkswagen’s sponsorship engagement…

    Sponsoring

    Should the Bundesliga fear the Premier League’s money?

    By JulianOctober 8, 20154

    Experts argue whether the Bundesliga is going to lose its competitiveness due to the Premier…

    Tournaments

    Branding

    Case study: A visual identity for the European Qualifiers

    By JulianDecember 13, 20160

    With a vision to inspire pride in National Team Football, a brand has been created…

    Advertising

    Carlsberg’s creative advertising board strategy for the Euro 2016

    By JulianJuly 30, 20161

    Carlsberg advertised their beer at the Euro 2016 without mentioning their brand name or official slogan. Read…

    Branding

    Swiss shirts torn to shreds – Puma’s brand suffers at the Euros 2016

    By JulianJune 21, 20160

    The football world was laughing and kit supplier Puma was embarrassed. In their match at…

    Advertising

    Did the 2014 World Cup turn the USA into a soccer-crazy market?

    By JulianOctober 17, 20140

    The American national team is gaining respect on the international scene, but the level of…

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