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FIFA World Cup 2014
Internship report: André joins Queens Park Rangers FC
Andre
-
16/01/2017
“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what...
Read more
Case study: A visual identity for the European Qualifiers
Julian
-
13/12/2016
With a vision to inspire pride in National Team Football, a brand has been created by UEFA to use throughout the European Qualifiers of...
Read more
What are popular universities to study sport marketing?
Julian
-
24/09/2016
In this article we are trying to provide a list of some of the most popular universities offering a degree in sport marketing. The...
Read more
FIFA World Cup 2014
How Beats outsmarts Sony during the World Cup
Julian
-
23/06/2014
Many of the World Cup's football stars, such as Neymar, Mario Götze, Cesc Fabregas, Luis Suarez, or Wayne Rooney are part of the highly...
Advertising
The best World Cup ads of all time
Julian
-
12/06/2014
In a normal calendar year football fans are subject to adverts that cover a wide range of products including, but not limited to, insurance,...
Digital
Samsung switches to ‘Soccer Mode’ for the World Cup
Julian
-
09/06/2014
For the majority of football enthusiasts, the FIFA World Cup is an event which is followed on a screen at the bar next door...
FIFA World Cup 2014
Explained: FIFA’s World Cup sponsorship structure
Julian
-
03/06/2014
FIFA's sponsoring structure explained After the World Cup in Germany in 2006, FIFA devised a new business strategy which entailed a new sponsoring structure consisting...
Advertising
Adverts around the FIFA World Cup – Nike, Samsung and Powerade
Julian
-
24/05/2014
Nike Football - Winner Stays For its FIFA World Cup advert, Nike is heavily relying on the power of celebrity endorsement. The list of appearing...
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Internship report: André joins Queens Park Rangers FC
16/01/2017
0
“Your work is going to fill a large part...
Branding
Case study: A visual identity for the European Qualifiers
13/12/2016
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With a vision to inspire pride in National Team...
Advertising
What are popular universities to study sport marketing?
24/09/2016
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In this article we are trying to provide a...
Advertising
#ThisCityIsOurs – Interview with Omer Shai on Wix’s partnership with MCFC
21/09/2016
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We are happy to feature our recent interview with...
Advertising
Carlsberg’s creative advertising board strategy for the Euro 2016
30/07/2016
1
Carlsberg advertised their beer at the Euro 2016 without mentioning...
