With a vision to inspire pride in National Team Football, a brand has been created by UEFA to use throughout the European Qualifiers of the UEFA European Football Championships ™ and the European Qualifiers for the FIFA World Cup. The Challenge: A Cross-Border Identity The challenge was to create an identity, for both on-air and…
In this article we are trying to provide a list of some of the most popular universities offering a degree in sport marketing. The current list is of course not exclusive as there are many more, great degree opportunities we still need to discover, and we will update the selection over time. Meanwhile, we hope…
We are happy to feature our recent interview with Omer Shai, head of marketing of the web development platform Wix.com. We had the opportunity to ask him 10 questions about sports marketing in general and Wix’s #ThisCityIsOurs campaign with Manchester City FC in particular. 1. Could you please tell our readers more about yourself? I’m the CMO…
Carlsberg advertised their beer at the Euro 2016 without mentioning their brand name or official slogan. Read on to find out why… Let’s imagine the following scenario: A stadium with an enthusiastic crowd of 70,000 fans, millions of viewers at prime time in front of their TVs, superstars (plural!) performing a show and your company has the…
The football world was laughing and kit supplier Puma was embarrassed. In their match at the Euros 2016 against France no less than six Swiss players had to change their shirts which were literally shredded to pieces or at least featured a number of holes. As a result, Puma will have to work hard to…
Even though the majority of companies is using football stars, teams or the subject itself in glossy TV ads, on billboards or in magazines or tries to create favorable endorsement through sponsorship deals, there exists a number of creative examples where companies reach their target audiences in a more subliminal way. Please continue reading for our five…
The Football League, founded in 1888 and therefore the oldest football league in the world, will be renamed for the 2016/17 season to the “English Football League”. The name change will be accompanied by a new logo. The Football League has 72 clubs evenly divided into three divisions, namely the Football League Championship, Football League One, and Football League…
“Together. Stronger”. At first sight quite simple words. However, looking at the marketing strategy behind this statement in greater depth, one can recognize the power of the slogan and how it helped Wales to qualify for the Euros that take place in 2016. The FA Wales in search for a mentality The Football Association of Wales (FAW) used a…
Experts argue whether the Bundesliga is going to lose its competitiveness due to the Premier League’s astronomical television deal and the resulting transfer frenzy. The recent transfer period has been an especially disquieting time for Bundesliga coaches as the Premier League bought players from the German league for €206.5mio – a sum greater than the…
Below we aim to provide a list of some of the most prestigious sports marketing agencies in the world. The current list is of course not exclusive as there are many more great agencies we still need to discover, and we will update the selection over time. Meanwhile, we hope this list will help future sports marketeers to find their…