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Julian

Julian is the founder of the Football Marketing Magazine. Born and raised in Germany he created the website to combine his passion for marketing as well as for his nation’s no. 1 sport – football. Besides avidly following football events around the world, Julian spends his time playing padel, cooking and learning Spanish. // At the FMM since: 01/05/2014 // Favorite team: TSV 1860 Munich (GER) // Favorite player: Henrik Larsson (SWE) // Favorite goal: Roberto Carlos (FRA vs. BRA, 1997)

Should the Bundesliga fear the Premier League’s money?

Experts argue whether the Bundesliga is going to lose its competitiveness due to the Premier League’s astronomical television deal and the resulting transfer frenzy. The...

What are the top sports marketing agencies in the world?

Below we aim to provide a list of some of the most prestigious sports marketing agencies in the world. The current list is of course...

#ShareTheSofa – Heineken expands to the second screen

To take advantage of the trend that TV viewers are simultaneously using second screen devices, Heineken launched an interactive campaign with the hashtag #ShareTheSofa whereby...

Alcohol advertising fueling football budgets

Some of the largest sponsors of the top football leagues in the world are alcohol vendors, prompting a debate about the ethical acceptability of...

Beyond the traditional football gear – Hummel’s SK Brann rubber football shirt

Creativity and originality are essential components of football shirt design, but this successful industry already reached a point where ground-breaking ideas are rare. There...

Sponsors leave FIFA due to controversy around corruption

Sony, Emirates, Coca-Cola and Adidas spearhead a group of FIFA sponsors dissatisfied with the way football’s governing body is handling the allegations of bribery. Internal...

What do you #PlayFor? – Manchester United and social media

Manchester United and its sponsors are increasingly harnessing the power of social media to establish a deeper connection with fans worldwide. Despite huge traditional marketing...

Bundesliga growing into global spotlight

Known for decades as one of the better football leagues in the world, the Bundesliga still lacked the allure of the Premier League or...

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Carlsberg’s creative advertising board strategy for the Euro 2016

Carlsberg advertised their beer at the Euro 2016 without mentioning...
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