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Sponsoring

Internship report: André joins Queens Park Rangers FC

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what...

Case study: A visual identity for the European Qualifiers

With a vision to inspire pride in National Team Football, a brand has been created by UEFA to use throughout the European Qualifiers of...

What are popular universities to study sport marketing?

In this article we are trying to provide a list of some of the most popular universities offering a degree in sport marketing. The...

Should the Bundesliga fear the Premier League’s money?

Experts argue whether the Bundesliga is going to lose its competitiveness due to the Premier League’s astronomical television deal and the resulting transfer frenzy. The...

Alcohol advertising fueling football budgets

Some of the largest sponsors of the top football leagues in the world are alcohol vendors, prompting a debate about the ethical acceptability of...

Sponsors leave FIFA due to controversy around corruption

Sony, Emirates, Coca-Cola and Adidas spearhead a group of FIFA sponsors dissatisfied with the way football’s governing body is handling the allegations of bribery. Internal...

“Like a perfect touch on a cross” – Heineken seals $50 million deal with MLS

With a deal in place to replace Budweiser as the official beer of the Major League Soccer (MLS), Heineken hopes to win the hearts of...

Why sponsor a global football star? The case of Yaya Touré.

The position of football as a global sport provides a platform for individuals to operate as a brand. Through advertising endorsements, players lend their...

Manchester United earns 11% of European club sponsorship revenue

A new 'Sponsorship Today' report shows that Manchester United now earns 11% of all sponsorship income across Europe's six major leagues. The data, which tracks 1,179 club...

Sponsoring the world’s oldest football cup competition

With the preliminary rounds underway, and the start of the FA Cup Proper (the point at which the professional teams enter the English Football...

Adidas steals Manchester United from Nike

Within the field of kit sponsoring, Manchester United has reached new heights. From the 2015-2016 season onwards, the club will receive a minimum of $100 million per...

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Internship report: André joins Queens Park Rangers FC

“Your work is going to fill a large part...

Case study: A visual identity for the European Qualifiers

With a vision to inspire pride in National Team...

What are popular universities to study sport marketing?

In this article we are trying to provide a...

#ThisCityIsOurs – Interview with Omer Shai on Wix’s partnership with MCFC

We are happy to feature our recent interview with...

Carlsberg’s creative advertising board strategy for the Euro 2016

Carlsberg advertised their beer at the Euro 2016 without mentioning...
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