Major League Soccer (MLS) can no longer be considered a niche football league. With its following around the world it…
Browsing: Sponsoring
With the retirement of Abby Wambach women’s football is losing a great player. However, especially due to Wambach’s engagement, the sport…
Due to a rigorous cost savings approach initiated by its new CEO, Volkswagen’s sponsorship engagement in the Bundesliga could come…
Experts argue whether the Bundesliga is going to lose its competitiveness due to the Premier League’s astronomical television deal and…
Some of the largest sponsors of the top football leagues in the world are alcohol vendors, prompting a debate about…
Sony, Emirates, Coca-Cola and Adidas spearhead a group of FIFA sponsors dissatisfied with the way football’s governing body is handling…
With a deal in place to replace Budweiser as the official beer of the Major League Soccer (MLS), Heineken hopes…
The position of football as a global sport provides a platform for individuals to operate as a brand. Through advertising…
A new ‘Sponsorship Today’ report shows that Manchester United now earns 11% of all sponsorship income across Europe’s six major leagues. The…
With the preliminary rounds underway, and the start of the FA Cup Proper (the point at which the professional teams…