Adidas steals Manchester United from Nike

Adidas steals Manchester United from Nike

Within the field of kit sponsoring, Manchester United has reached new heights. From the 2015-2016 season onwards, the club will receive a minimum of $100 million per season from the German sports giant Adidas. Nike pulled out of negotiations as it felt the club was demanding too much money. The new Manchester United/Adidas deal will be the most…

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FIFA sponsors Brazil 2014

Explained: FIFA’s World Cup sponsorship structure

FIFA’s sponsoring structure explained After the World Cup in Germany in 2006, FIFA devised a new business strategy which entailed a new sponsoring structure consisting of the following three categories of sponsors: FIFA Partners, FIFA World Cup Sponsors and National Supporters. The spots for the ‘gold category’, FIFA Partners, are limited to six businesses which…

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Premier League Broadcasting Deal

£5.5bn Premier League broadcasting deal

As a result of the £5.5bn Premier League broadcasting deal this season’s Premier League champions will receive £93m from TV money while the bottom club will earn around £63m. Therefore, even the team who finishes bottom will exceed the income of last season’s (2012/13) champions Manchester United who received £60.8m in broadcasting fees. In total, the Premier League…

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