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Internship report: André joins Queens Park Rangers FC

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what...

Case study: A visual identity for the European Qualifiers

With a vision to inspire pride in National Team Football, a brand has been created by UEFA to use throughout the European Qualifiers of...

What are popular universities to study sport marketing?

In this article we are trying to provide a list of some of the most popular universities offering a degree in sport marketing. The...

How Beats outsmarts Sony during the World Cup

Many of the World Cup's football stars, such as Neymar, Mario Götze, Cesc Fabregas, Luis Suarez, or Wayne Rooney are part of the highly...

Ronaldo named the world’s most marketable footballer

According to the German sports marketing research company Repucom, Cristiano Ronaldo is the most marketable footballer worldwide. Based on a representative study in 13...

Explained: FIFA’s World Cup sponsorship structure

FIFA's sponsoring structure explained After the World Cup in Germany in 2006, FIFA devised a new business strategy which entailed a new sponsoring structure consisting...

São Paulo FC supports the NGO ‘Casa do Zezinho’

Casa do Zezinho is a non-governmental organisation (NGO) that offers education to over 1.200 underprivileged children aged 6 to 29 years. Like all charitable...

£5.5bn Premier League broadcasting deal

As a result of the £5.5bn Premier League broadcasting deal this season's Premier League champions will receive £93m from TV money while the bottom club...

Revolutionary sponsorship deal between Intel inside and the FC Barcelona

In December 2013 the FC Barcelona announced a strategic partnership with Intel inside for the next four and a half years. Besides equipping the...

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Internship report: André joins Queens Park Rangers FC

“Your work is going to fill a large part...

Case study: A visual identity for the European Qualifiers

With a vision to inspire pride in National Team...

What are popular universities to study sport marketing?

In this article we are trying to provide a...

#ThisCityIsOurs – Interview with Omer Shai on Wix’s partnership with MCFC

We are happy to feature our recent interview with...

Carlsberg’s creative advertising board strategy for the Euro 2016

Carlsberg advertised their beer at the Euro 2016 without mentioning...
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