“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with…
In this article we are trying to provide a list of some of the most popular universities offering a degree in sport marketing. The current list is of course not exclusive as there are many more, great degree opportunities we still need to discover, and we will update the selection over time. Meanwhile, we hope…
We are happy to feature our recent interview with Omer Shai, head of marketing of the web development platform Wix.com. We had the opportunity to ask him 10 questions about sports marketing in general and Wix’s #ThisCityIsOurs campaign with Manchester City FC in particular. 1. Could you please tell our readers more about yourself? I’m the CMO…
Carlsberg advertised their beer at the Euro 2016 without mentioning their brand name or official slogan. Read on to find out why… Let’s imagine the following scenario: A stadium with an enthusiastic crowd of 70,000 fans, millions of viewers at prime time in front of their TVs, superstars (plural!) performing a show and your company has the…
Even though the majority of companies is using football stars, teams or the subject itself in glossy TV ads, on billboards or in magazines or tries to create favorable endorsement through sponsorship deals, there exists a number of creative examples where companies reach their target audiences in a more subliminal way. Please continue reading for our five…
Below we aim to provide a list of some of the most prestigious sports marketing agencies in the world. The current list is of course not exclusive as there are many more great agencies we still need to discover, and we will update the selection over time. Meanwhile, we hope this list will help future sports marketeers to find their…
Some of the largest sponsors of the top football leagues in the world are alcohol vendors, prompting a debate about the ethical acceptability of alcohol advertising in the sport. Alcohol producers are heavy spenders on advertising Ticket sales are representing only a small portion of total earnings in the world of football and top stars…
The position of football as a global sport provides a platform for individuals to operate as a brand. Through advertising endorsements, players lend their name and image to a product. In accordance with McCracken’s (1989) meaning transfer model, characteristics associated with the football player are in turn attributed to the product. Yaya Touré is an…
The American national team is gaining respect on the international scene, but the level of domestic earnings from soccer is still modest compared to the other major sports. No country is the world is immune to the football fever and the disease seems to finally be spreading to the United States. A successful appearance of…
In our video of the week, a group of friends is playing football in a park. Nothing unusual until here. But later on, a grandfather called ‘Memo’ interrupts the game and teaches the young guys a lesson. Find out what happened on the court: The above video featuring the French freestyle football champion of the world, Séan Garnier, went viral upon…