Carlsberg advertised their beer at the Euro 2016 without mentioning their brand name or official slogan. Read on to find out why…
Let’s imagine the following scenario:...
The position of football as a global sport provides a platform for individuals to operate as a brand. Through advertising endorsements, players lend their...
The American national team is gaining respect on the international scene, but the level of domestic earnings from soccer is still modest compared to...
