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Tom is a lifelong football fan, has played football at academy and semi-professional level and counts real estate and triathlons amongst his other interests. He has a great interest in how modern day football is shaped and driven by marketing and how this influence will develop in the future. // At the FMM since: 01/10/2014 // Favorite team: Sheffield United (ENG) // Favorite player: Phil Jagielka (ENG) // Favorite goal: Dennis Bergkamp (Arsenal vs. Newcastle, 2002)

Why sponsor a global football star? The case of Yaya Touré.

The position of football as a global sport provides a platform for individuals to operate as a brand. Through advertising endorsements, players lend their...

Sponsoring the world’s oldest football cup competition

With the preliminary rounds underway, and the start of the FA Cup Proper (the point at which the professional teams enter the English Football...

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