Author: Tom

Tom is a lifelong football fan, has played football at academy and semi-professional level and counts real estate and triathlons amongst his other interests. He has a great interest in how modern day football is shaped and driven by marketing and how this influence will develop in the future. // At the FMM since: 01/10/2014 // Favorite team: Sheffield United (ENG) // Favorite player: Phil Jagielka (ENG) // Favorite goal: Dennis Bergkamp (Arsenal vs. Newcastle, 2002)

The position of football as a global sport provides a platform for individuals to operate as a brand. Through advertising endorsements, players lend their name and image to a product­­­. In accordance with McCracken’s (1989) meaning transfer model, characteristics associated with the football player are in turn attributed to the product. Yaya Touré is an individual that possesses huge global appeal. Hailing from Bouaké, Ivory Coast, he has played in a number of Europe’s top leagues and amongst his many club honours, Touré counts a Champions League title, La Liga title, Premier League title, and an FA Cup. Touré has…

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With the preliminary rounds underway, and the start of the FA Cup Proper (the point at which the professional teams enter the English Football Association’s annual knockout competition) not far away, what is the backstory to sponsoring this famous old competition? The previous deal, with beer company Budweiser, was worth £8 million-a-year and came to its conclusion at the end of the 2013/14 season. Despite the competition being in its early stages for this season, the FA is yet to attract a headline sponsor to sign on the dotted line. Sporting giants Nike and the bookmaker William Hill are registered…

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