Tom

Tom

Tom is a lifelong football fan, has played football at academy and semi-professional level and counts real estate and triathlons amongst his other interests. He has a great interest in how modern day football is shaped and driven by marketing and how this influence will develop in the future. // At the FMM since: 01/10/2014 // Favorite team: Sheffield United (ENG) // Favorite player: Phil Jagielka (ENG) // Favorite goal: Dennis Bergkamp (Arsenal vs. Newcastle, 2002)

Why sponsor a global football star? The case of Yaya Touré.

Tom9 years ago9 years ago26 mins

The position of football as a global sport provides a platform for individuals to operate as a brand. Through advertising endorsements, players lend their name and image to a product. In accordance with McCracken’s (1989) meaning transfer model, characteristics associated with the football player are in turn attributed to the product. Yaya Touré is an…

Sponsoring the world’s oldest football cup competition

Tom9 years ago9 years ago04 mins

With the preliminary rounds underway, and the start of the FA Cup Proper (the point at which the professional teams enter the English Football Association’s annual knockout competition) not far away, what is the backstory to sponsoring this famous old competition? The previous deal, with beer company Budweiser, was worth £8 million-a-year and came to…

Internship report: André joins Queens Park Rangers FC

Case study: A visual identity for the European Qualifiers

What are popular universities to study sport marketing?

#ThisCityIsOurs – Interview with Omer Shai on Wix’s partnership with MCFC

Carlsberg’s creative advertising board strategy for the Euro 2016

Swiss shirts torn to shreds – Puma’s brand suffers at the Euros 2016

Why sponsor a global football star? The case of Yaya Touré.

Sponsoring the world’s oldest football cup competition