Why re-brand ‘The Football League’ to the ‘English Football League’?

The Football League, founded in 1888 and therefore the oldest football league in the world, will be renamed for the 2016/17 season to the “English Football League”. The name change will be accompanied by a new logo. The Football League has 72 clubs evenly divided into three divisions, namely the Football League Championship, Football League One, and Football League…

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SK Brann Hummel rubber shirts

Beyond the traditional football gear – Hummel’s SK Brann rubber football shirt

Creativity and originality are essential components of football shirt design, but this successful industry already reached a point where ground-breaking ideas are rare. There are only so many things you can do with a football shirt design without going over the line. After unlimited experimentation with colors, lettering size and position, collars, pockets and countless…

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