The EFL

Why re-brand ‘The Football League’ to the ‘English Football League’?

The Football League, founded in 1888 and therefore the oldest football league in the world, will be renamed for the 2016/17 season to the “English Football League”. The name change will be accompanied by a new logo. The Football League has 72 clubs evenly divided into three divisions, namely the Football League Championship, Football League One, and Football League…

Read More
SK Brann Hummel rubber shirts

Beyond the traditional football gear – Hummel’s SK Brann rubber football shirt

Creativity and originality are essential components of football shirt design, but this successful industry already reached a point where ground-breaking ideas are rare. There are only so many things you can do with a football shirt design without going over the line. After unlimited experimentation with colors, lettering size and position, collars, pockets and countless…

Read More