A new ‘Sponsorship Today’ report shows that Manchester United now earns 11% of all sponsorship income across Europe’s six major leagues. The data, which tracks 1,179 club deals from the Premiership, the Bundesliga, La Liga, Serie A, Ligue 1 and the Eredivisie, shows that the Manchester club earns an estimated €146m from its 2014/15 sponsorships and that…
The American national team is gaining respect on the international scene, but the level of domestic earnings from soccer is still modest compared to the other major sports. No country is the world is immune to the football fever and the disease seems to finally be spreading to the United States. A successful appearance of…
Chris B. Murray, a fine artist and illustrator from the US, has recently taken the design of football boots to an entirely new level. He was approached by the World Soccer Shop to create a custom, hand-painted version of the Nike CTR-360 Maestri, honoring Landon Donovan’s last march for the US soccer team (Donovan is…
Within the field of kit sponsoring, Manchester United has reached new heights. From the 2015-2016 season onwards, the club will receive a minimum of $100 million per season from the German sports giant Adidas. Nike pulled out of negotiations as it felt the club was demanding too much money. The new Manchester United/Adidas deal will be the most…
In our video of the week, a group of friends is playing football in a park. Nothing unusual until here. But later on, a grandfather called ‘Memo’ interrupts the game and teaches the young guys a lesson. Find out what happened on the court: The above video featuring the French freestyle football champion of the world, Séan Garnier, went viral upon…
Long gone are the times when the only football boot colors to choose from were black and…black. In an attempt of the main shoe companies to stand out from the competition, players can nowadays choose from all colors of the rainbow. Given the huge amounts of money at stake in the market for football footwear, it comes as no surprise…
Normally they are only there to protect the shins of footballers, however some of them should rather be considered as pieces of art. The exclusive shin guards of former Ferrari employee Enrico Campari are in high demand. Stars such as Lionel Messi, Franck Ribery, Jerome Boateng, Lukas Podolski, Luis Suarez, or Frank Lampard swear on the…
Many of the World Cup’s football stars, such as Neymar, Mario Götze, Cesc Fabregas, Luis Suarez, or Wayne Rooney are part of the highly successful Beats campaign which shows the players’ preparations before stepping onto the pitch. For all of you who have missed the advert ‘The Game Before The Game’, please click below: Even though…
In a normal calendar year football fans are subject to adverts that cover a wide range of products including, but not limited to, insurance, banking, cars, and burgers. However, before and during every FIFA World Cup, fans get to enjoy some of the greatest adverts you’re likely to see on TV as advertising agencies seem to save…
For the majority of football enthusiasts, the FIFA World Cup is an event which is followed on a screen at the bar next door or on TV at home. Not surprisingly a lot of electronic brands are trying to profit from this. In an effort to stand out from competitors such as Sony, Toshiba or…