Author: Julian

Julian is the founder of the Football Marketing Magazine. Born and raised in Germany he created the website to combine his passion for marketing as well as for his nation’s no. 1 sport – football. Besides avidly following football events around the world, Julian spends his time playing padel, cooking and learning Spanish. // At the FMM since: 01/05/2014 // Favorite team: TSV 1860 Munich (GER) // Favorite player: Henrik Larsson (SWE) // Favorite goal: Roberto Carlos (FRA vs. BRA, 1997)

A new ‘Sponsorship Today’ report shows that Manchester United now earns 11% of all sponsorship income across Europe’s six major leagues. The data, which tracks 1,179 club deals from the Premiership, the Bundesliga, La Liga, Serie A, Ligue 1 and the Eredivisie, shows that the Manchester club earns an estimated €146m from its 2014/15 sponsorships and that doesn’t include its Nike kit deal (to be replaced as of next season by Adidas). Barcelona second with sponsorship income of €107 million The figures show that Manchester United earns nearly €40m more per year from sponsorship than its nearest rival Barcelona, on €107m and…

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The American national team is gaining respect on the international scene, but the level of domestic earnings from soccer is still modest compared to the other major sports. No country is the world is immune to the football fever and the disease seems to finally be spreading to the United States. A successful appearance of the national team in the past World Cup has certainly pushed popularity of ‘the world’s favorite pastime’ to a new level – the broadcast of the match between the USA and Ghana was viewed by some 11 million people in the US, compared to mere…

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Chris B. Murray, a fine artist and illustrator from the US, has recently taken the design of football boots to an entirely new level. He was approached by the World Soccer Shop to create a custom, hand-painted version of the Nike CTR-360 Maestri, honoring Landon Donovan’s last march for the US soccer team (Donovan is the team’s all-time leader in goals and assists, and has the most caps of all active players). In cooperation with the Futbol Artist Network, Chris Murray came up with the following initial sketch: And here’s how the final, custom-paint version of Chris Murray’s ‘Lando Comando’s’ looks like: Unfortunately…

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Within the field of kit sponsoring, Manchester United has reached new heights. From the 2015-2016 season onwards, the club will receive a minimum of $100 million per season from the German sports giant Adidas. Nike pulled out of negotiations as it felt the club was demanding too much money. The new Manchester United/Adidas deal will be the most expensive kit supplier deal so far, more than doubling the value of any other club’s kit deal. The next most valuable deals in terms of average annual value belong to Real Madrid ($49m, Adidas, until 2020), Arsenal ($45m, Puma, until 2019) and the FC Barcelona ($43m, Nike, until…

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In our video of the week, a group of friends is playing football in a park. Nothing unusual until here. But later on, a grandfather called ‘Memo’ interrupts the game and teaches the young guys a lesson. Find out what happened on the court: The above video featuring the French freestyle football champion of the world, Séan Garnier, went viral upon its appearance on YouTube and has recorded more than 12 million clicks so far (24/07/14). All in all a huge success for Coppel, the Mexican department store which sponsored the guerrilla marketing stunt. Despite the creativity of the video one cannot deny that Coppel took before…

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Long gone are the times when the only football boot colors to choose from were black and…black. In an attempt of the main shoe companies to stand out from the competition, players can nowadays choose from all colors of the rainbow. Given the huge amounts of money at stake in the market for football footwear, it comes as no surprise that Puma thought about a way to attract people’s attention to their products, away from Nike’s fluorescent shoes and the ‘Battle Pack’ from Adidas. But how do you achieve to distinguish your boots from a competition which is already stretching the boundaries of shoe design…

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Normally they are only there to protect the shins of footballers, however some of them should rather be considered as pieces of art. The exclusive shin guards of former Ferrari employee Enrico Campari are in high demand. Stars such as Lionel Messi, Franck Ribery, Jerome Boateng, Lukas Podolski, Luis Suarez, or Frank Lampard swear on the customized protectors which come with a price tag of up to €3,000. The decorations of choice by some big names in football include leopards, hearts, nicknames, national flags, comics and even Bible passages. A selection of Campari’s work can be found below: Each one of the…

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Many of the World Cup’s football stars, such as Neymar, Mario Götze, Cesc Fabregas, Luis Suarez, or Wayne Rooney are part of the highly successful Beats campaign which shows the players’ preparations before stepping onto the pitch. For all of you who have missed the advert ‘The Game Before The Game’, please click below: Even though all featured players seem to have chosen Beats as their headphone supplier of choice, they are yet not allowed to wear these headphones when entering any of the twelve World Cup stadiums in Brazil. The FIFA has forbidden the use of Beats products during (media) events in…

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In a normal calendar year football fans are subject to adverts that cover a wide range of products including, but not limited to, insurance, banking, cars, and burgers. However, before and during every FIFA World Cup, fans get to enjoy some of the greatest adverts you’re likely to see on TV as advertising agencies seem to save their best work leading up to these football tournaments. Here is our Top 10 of the best World Cup ads of all time: 1. Nike 1998: Airport Originality: 10/10 Product appearance: 8/10 Celebrity endorsement: 10/10 Football skills: 9/10 Engagement: 9/10 2. Nike 2008: The Next Level Originality: 10/10 Product appearance:…

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For the majority of football enthusiasts, the FIFA World Cup is an event which is followed on a screen at the bar next door or on TV at home. Not surprisingly a lot of electronic brands are trying to profit from this. In an effort to stand out from competitors such as Sony, Toshiba or LG, Samsung equipped all its 2014 Smart TV models with a special application named ‘Soccer Mode’ which Samsung executive Brad Wright calls “an incredibly intelligent piece of technology”. Samsung’s Soccer Mode As the application is meant to transform the living room into a football stadium,…

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