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Julian

Julian is the founder of the Football Marketing Magazine. Born and raised in Germany he created the website to combine his passion for marketing as well as for his nation’s no. 1 sport – football. Besides avidly following football events around the world, Julian spends his time playing padel, cooking and learning Spanish. // At the FMM since: 01/05/2014 // Favorite team: TSV 1860 Munich (GER) // Favorite player: Henrik Larsson (SWE) // Favorite goal: Roberto Carlos (FRA vs. BRA, 1997)

Champions League targeting local fans with newly designed finals logo

As the most anticipated match in club football approaches, Berliners can be proud their city is featured in the official logo for the 2015...

“Like a perfect touch on a cross” – Heineken seals $50 million deal with MLS

With a deal in place to replace Budweiser as the official beer of the Major League Soccer (MLS), Heineken hopes to win the hearts of...

How Wolves strengthen their data-driven marketing strategy

To cope with big data and enhance its direct marketing strategies, Wolverhampton Wanderers have appointed data management firm CCR as its data-cleansing supplier. ‘Big data’...

How Manchester City was turned into a global brand overnight

The case of Manchester City provides a unique window into the magical world of modern branding, where everything is possible for the right price. Football...

Manchester United earns 11% of European club sponsorship revenue

A new 'Sponsorship Today' report shows that Manchester United now earns 11% of all sponsorship income across Europe's six major leagues. The data, which tracks 1,179 club...

Did the 2014 World Cup turn the USA into a soccer-crazy market?

The American national team is gaining respect on the international scene, but the level of domestic earnings from soccer is still modest compared to...

Football boots design taken to the next level

Chris B. Murray, a fine artist and illustrator from the US, has recently taken the design of football boots to an entirely new level. He...

Adidas steals Manchester United from Nike

Within the field of kit sponsoring, Manchester United has reached new heights. From the 2015-2016 season onwards, the club will receive a minimum of $100 million per...

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