“Your work is going to fill a large part of your life, and the only way to be truly satisfied…
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“Together. Stronger”. At first sight quite simple words. However, looking at the marketing strategy behind this statement in greater depth, one…
To take advantage of the trend that TV viewers are simultaneously using second screen devices, Heineken launched an interactive campaign with…
Manchester United and its sponsors are increasingly harnessing the power of social media to establish a deeper connection with fans…
To cope with big data and enhance its direct marketing strategies, Wolverhampton Wanderers have appointed data management firm CCR as…
In our video of the week, a group of friends is playing football in a park. Nothing unusual until here. But…
For the majority of football enthusiasts, the FIFA World Cup is an event which is followed on a screen at…
Nike Football – Winner Stays For its FIFA World Cup advert, Nike is heavily relying on the power of celebrity…