“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with…
“Together. Stronger”. At first sight quite simple words. However, looking at the marketing strategy behind this statement in greater depth, one can recognize the power of the slogan and how it helped Wales to qualify for the Euros that take place in 2016. The FA Wales in search for a mentality The Football Association of Wales (FAW) used a…
To take advantage of the trend that TV viewers are simultaneously using second screen devices, Heineken launched an interactive campaign with the hashtag #ShareTheSofa whereby fans could chat with famous football players while watching the Champions League. Less focus on TV screens Accenture published in April 2015 a report showing that watching TV and movie content…
Manchester United and its sponsors are increasingly harnessing the power of social media to establish a deeper connection with fans worldwide. Despite huge traditional marketing budgets, smart executives of top football clubs in Europe are turning to social media to allow their fans to have an insider view on all activities and truly become a…
To cope with big data and enhance its direct marketing strategies, Wolverhampton Wanderers have appointed data management firm CCR as its data-cleansing supplier. ‘Big data’ is everywhere and it is a crucial piece for the success of an overall marketing strategy. Yet, this vast amount of customer data can also represent a challenge. The collected…
In our video of the week, a group of friends is playing football in a park. Nothing unusual until here. But later on, a grandfather called ‘Memo’ interrupts the game and teaches the young guys a lesson. Find out what happened on the court: The above video featuring the French freestyle football champion of the world, Séan Garnier, went viral upon…
For the majority of football enthusiasts, the FIFA World Cup is an event which is followed on a screen at the bar next door or on TV at home. Not surprisingly a lot of electronic brands are trying to profit from this. In an effort to stand out from competitors such as Sony, Toshiba or…
Nike Football – Winner Stays For its FIFA World Cup advert, Nike is heavily relying on the power of celebrity endorsement. The list of appearing football stars is long and reads like the who’s who of our times, including Cristiano Ronaldo, Neymar Jr., Wayne Rooney, Zlatan Ibrahimović, Gerard Piqué, Gonzalo Higuaín, Mario Götze, Eden Hazard,…