“Together. Stronger”. At first sight quite simple words. However, looking at the marketing strategy behind this statement in greater depth, one can recognize the power of the slogan and how it helped Wales to qualify for the Euros that take place in 2016. The FA Wales in search for a mentality The Football Association of Wales (FAW) used a…
Due to a rigorous cost savings approach initiated by its new CEO, Volkswagen’s sponsorship engagement in the Bundesliga could come under scrutiny after the emissions scandal. The emissions scandal The emissions scandal is an unprecedented disaster for automotive giant Volkswagen. More than 11 million vehicles are affected and a so hardly built reputation was shattered in…
Experts argue whether the Bundesliga is going to lose its competitiveness due to the Premier League’s astronomical television deal and the resulting transfer frenzy. The recent transfer period has been an especially disquieting time for Bundesliga coaches as the Premier League bought players from the German league for €206.5mio – a sum greater than the…
Below we aim to provide a list of some of the most prestigious sports marketing agencies in the world. The current list is of course not exclusive as there are many more great agencies we still need to discover, and we will update the selection over time. Meanwhile, we hope this list will help future sports marketeers to find their…
To take advantage of the trend that TV viewers are simultaneously using second screen devices, Heineken launched an interactive campaign with the hashtag #ShareTheSofa whereby fans could chat with famous football players while watching the Champions League. Less focus on TV screens Accenture published in April 2015 a report showing that watching TV and movie content…
Some of the largest sponsors of the top football leagues in the world are alcohol vendors, prompting a debate about the ethical acceptability of alcohol advertising in the sport. Alcohol producers are heavy spenders on advertising Ticket sales are representing only a small portion of total earnings in the world of football and top stars…
Creativity and originality are essential components of football shirt design, but this successful industry already reached a point where ground-breaking ideas are rare. There are only so many things you can do with a football shirt design without going over the line. After unlimited experimentation with colors, lettering size and position, collars, pockets and countless…
Sony, Emirates, Coca-Cola and Adidas spearhead a group of FIFA sponsors dissatisfied with the way football’s governing body is handling the allegations of bribery. Internal investigation regarding corruption in the selection process for the 2018 World Cup (Russia) and especially 2022 World Cup (Qatar) discovered no traces of wrongdoing, but such a report did not…
Manchester United and its sponsors are increasingly harnessing the power of social media to establish a deeper connection with fans worldwide. Despite huge traditional marketing budgets, smart executives of top football clubs in Europe are turning to social media to allow their fans to have an insider view on all activities and truly become a…
Known for decades as one of the better football leagues in the world, the Bundesliga still lacked the allure of the Premier League or Primera División, but that is no longer the case. Leave it to the Germans to be quietly effective and shine when the final score is tallied. According to a recent study,…