Major League Soccer (MLS) can no longer be considered a niche football league. With its following around the world it represents a huge opportunity for companies involved in football sponsoring and a possible target for new investors. One football star leads to another 2006 World Cup champion Andrea Pirlo, 2007 Ballon d’Or winner Ricardo Kakà,…
With the retirement of Abby Wambach women’s football is losing a great player. However, especially due to Wambach’s engagement, the sport is as popular as never before and has a bright future ahead. Marketers should not miss out on this big opportunity. A manifesto for women’s football 184 goals in 252 games, 2-time Olympic gold medalist…
Due to a rigorous cost savings approach initiated by its new CEO, Volkswagen’s sponsorship engagement in the Bundesliga could come under scrutiny after the emissions scandal. The emissions scandal The emissions scandal is an unprecedented disaster for automotive giant Volkswagen. More than 11 million vehicles are affected and a so hardly built reputation was shattered in…