Author: Ivan

Ivan loves the beautiful game and the beautiful industry that the game has built. He’s from Italy, a country where football is the modern-day reason of life. He covers the intersection of sports and money. In his free time, he follows as many sports as possible, plays football and he’s a runner. // At the FMM since: 01/10/2015 // Favorite team: AC Milan (ITA) // Favorite player: Marco Van Basten (HOL) // Favorite goal: Diego Maradona (ENG vs ARG, 1986)

Major League Soccer (MLS) can no longer be considered a niche football league. With its following around the world it represents a huge opportunity  for companies involved in football sponsoring and a possible target for new investors. One football star leads to another 2006 World Cup champion Andrea Pirlo, 2007 Ballon d’Or winner Ricardo Kakà, 2010 World Cup champion David Villa, Champion’s League winners Frank Lampard and Didier Drogba, England legend Steven Gerrard, and former Juventus FC striker Sebastian Giovinco. Not a bad line up for the Major League Soccer. MLS Commissioner Don Garber and his aides know how to…

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With the retirement of Abby Wambach women’s football is losing a great player. However, especially due to Wambach’s engagement, the sport is as popular as never before and has a bright future ahead. Marketers should not miss out on this big opportunity. A manifesto for women’s football 184 goals in 252 games, 2-time Olympic gold medalist and 2015 FIFA Women’s World Cup winner. Abby Wambach achieved during her 15-year international career by far more than anyone before in international women’s football. She is hanging up her cleats at the end of this season and her retirement speech resembles a manifesto for…

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Due to a rigorous cost savings approach initiated by its new CEO, Volkswagen’s sponsorship engagement in the Bundesliga could come under scrutiny after the emissions scandal. The emissions scandal The emissions scandal is an unprecedented disaster for automotive giant Volkswagen. More than 11 million vehicles are affected and a so hardly built reputation was shattered in less than one day. The company has already put aside 6.5 billion euros to cover recall costs and fines, but considering potential US Class action and a decline in sales, the total amount is yet to be defined. As they say, when it rains, it…

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