In our video of the week, a group of friends is playing football in a park. Nothing unusual until here. But later on, a grandfather called ‘Memo’ interrupts the game and teaches the young guys a lesson. Find out what happened on the court: The above video featuring the French freestyle football champion of the world, Séan Garnier, went viral upon…
Long gone are the times when the only football boot colors to choose from were black and…black. In an attempt of the main shoe companies to stand out from the competition, players can nowadays choose from all colors of the rainbow. Given the huge amounts of money at stake in the market for football footwear, it comes as no surprise…
Normally they are only there to protect the shins of footballers, however some of them should rather be considered as pieces of art. The exclusive shin guards of former Ferrari employee Enrico Campari are in high demand. Stars such as Lionel Messi, Franck Ribery, Jerome Boateng, Lukas Podolski, Luis Suarez, or Frank Lampard swear on the…
Many of the World Cup’s football stars, such as Neymar, Mario Götze, Cesc Fabregas, Luis Suarez, or Wayne Rooney are part of the highly successful Beats campaign which shows the players’ preparations before stepping onto the pitch. For all of you who have missed the advert ‘The Game Before The Game’, please click below: Even though…
In a normal calendar year football fans are subject to adverts that cover a wide range of products including, but not limited to, insurance, banking, cars, and burgers. However, before and during every FIFA World Cup, fans get to enjoy some of the greatest adverts you’re likely to see on TV as advertising agencies seem to save…
For the majority of football enthusiasts, the FIFA World Cup is an event which is followed on a screen at the bar next door or on TV at home. Not surprisingly a lot of electronic brands are trying to profit from this. In an effort to stand out from competitors such as Sony, Toshiba or…
According to the German sports marketing research company Repucom, Cristiano Ronaldo is the most marketable footballer worldwide. Based on a representative study in 13 countries, the Real Madrid striker has a global awareness of 83.9%. The Portuguese winner of the FIFA Ballon d’Or 2014 has a combined fan base of 108 million people across the…
FIFA’s sponsoring structure explained After the World Cup in Germany in 2006, FIFA devised a new business strategy which entailed a new sponsoring structure consisting of the following three categories of sponsors: FIFA Partners, FIFA World Cup Sponsors and National Supporters. The spots for the ‘gold category’, FIFA Partners, are limited to six businesses which…
Even though the German record champion was defeated in this season’s Champions League by its Spanish rivals – the FC Bayern Munich is still leading the table in one category: the brand value. London-based ‘Brand Finance’ calculated the club’s brand value to amount to a staggering $896 million – no other football brand in the…
Casa do Zezinho is a non-governmental organisation (NGO) that offers education to over 1.200 underprivileged children aged 6 to 29 years. Like all charitable institutions they rely on donations to operate on a daily basis. In order to raise awareness for their cause and to improve the stream of donations, Casa do Zezinho teamed up…